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Edelman Trust Barometer 2022: Rising Faith in Business Amid Declining Trust in Governments and Media

In an era of political turmoil, contested elections, and widespread skepticism fueled by “fake news,” traditional institutions are struggling. According to Edelman’s 2022 Trust Barometer, governments and news media continue to face deep public distrust, while businesses — particularly employers — are increasingly seen as the most reliable institutions.

The annual survey, which polled 36,000 people across 28 countries, reveals a troubling cycle of distrust. Nearly half the respondents view government (48%) and media (46%) as divisive forces, contributing to society’s difficulty in tackling major challenges.

Business Steps Into the Leadership Vacuum

Businesses emerged as the most trusted institution at 61%, narrowly ahead of NGOs (59%), and well ahead of government and media. Even more notable is the trust employees place in their own employers — 75% of workers say they trust their company.

This trust brings heightened expectations. By a wide five-to-one margin, respondents want businesses to take a more active role in addressing pressing societal issues, including:

• Climate change
• Economic inequality
• Workforce reskilling
• Racial injustice

Public confidence in government’s ability to solve complex problems remains low. Only 44% trust governments to coordinate solutions across institutions, and just 42% believe they can successfully execute plans. In contrast, business scores significantly higher on both competence and effectiveness.

Employees Trust Their Companies Most

People now place greater trust in communications from their own employer than in traditional news sources. 65% trust information from their company, higher than media reports with named sources (57%), statements from major corporations (54%), or social media (38%).

Respondents also expect visible leadership. 81% say CEOs should personally speak out about their company’s contributions to society, and 60% want CEOs to publicly address controversial social and political issues that matter to them.

Far from wanting businesses to “stay in their lane,” the public is pushing companies to do more. Significant majorities believe businesses are not doing enough on climate change, healthcare access, and systemic injustice.

Bottom Line

In a turbulent world where trust in traditional institutions has eroded, people are turning to businesses and their leaders for competence, action, and direction. Companies that step up on societal issues while maintaining strong internal trust may gain significant advantages in talent attraction, customer loyalty, and long-term relevance.